Nowadays, the scenario of the global business sector has changed a lot. Most people residing in developing countries are currently shifting their focus towards e-commerce business. Moreover, the people who are attached to business are trying to enhance digital presence. In such a situation, social media marketing has become crucial.
Social media marketing is a section of digital marketing which the experts look after on behalf of an organisation with the help of some tools. Agorapulse is one of the leading tools that enables marketing tasks. However, there are some alternatives to it.
If you are not satisfied with the features of Agorapulse or just want to change over the social media marketing tool, choose from the following.
1. Sprout Social
Sprout Social is a well-acclaimed social media marketing tool with several features. There is a smart workflow manager that helps a marketing team to set the workload while starting on with a project.
You can make PDFs and spreadsheets easily with the help of the Sprout Social app. Moreover, it comprises the social listening feature. The marketing experts can get comprehensive information about the target audience and their activity patterns.
Furthermore, the dashboard of Sprout Social is easy to use, and it helps to navigate all the features while working.
The only downside of Sprout Special is its weak compatibility with Instagram and LinkedIn. However, the executive team can post natively. Any small business organisation to carry out essential social media marketing can use the Sprout Social tool in affordable packages.
The Hubspot tool can be the best option to choose if the marketing team of a business organisation is small and lacks prolonged experience. The best traits of this tool are its easy UI and integrated dashboard.
Market experts can rely on Hubspot for tracking the right leads and attracting them to ensure their visit to the website. Another most important advantage you can enjoy with Hubspot is complete mobile access.
It is also a convenient option to carry out email marketing successfully. Many businesses consider email marketing as a crucial thing, and you can execute it and track it with the Hubspot tool.
As per the downside of Hubspot, you cannot get access to the Instagram inbox. Moreover, you might face a problem when accessing it from the mobile.
Tailwind is a social media marketing tool that not only allows several expert tasks but provides all-round guidance too. When working on Tailwind as an expert, you can complete all marketing-related tasks according to a single workflow.
The only thing about Tailwind that keeps it behind a few tools is the time-consuming approach. The marketing experts need to dedicate a lot of time to Tailwind as it is slow in terms of the response. However, as an alternative to Agorapulse, the Tailwind packages are quite affordable.
If you are planning to take an alternative to Agorapulse as a social media marketing tool for your organisation, try the Buffer tool packages. It might be a bit costly compared to the Agorapulse tool, but you can get a lot of features.
The primary reason why the Buffer tool is accepted by most of the experts and business persons is due to its organisation. This tool probably has the most beautiful interface, which is easy to work and extract reports.
Another unique feature of Buffer is concerned with its pricing. You can take the packages of Buffer according to the features. The Buffer tool also takes automatic updates. The small businesses can choose the Buffer tool in the place of Agorapulse as a convenient option as it allows the team collaboration feature too.
5. Khoros Marketing (Spredfast + Lithium)
Khoros Marketing has an organised tool that allows the user to complete multiple tasks related to marketing on social media. It can be the best support system during the crisis of the company as the social listening feature traces the activity of the audience and reports accordingly to the marketing team.
As an expert, you can get instant notification about all activities going on a business-related page. The automated scheduling ability of the Khoros Marketing tool makes it an appreciated tool among the people.
Customer support of Khoros Marketing is remarkable as the experts from the marketing team of a business organisation can contact the support team anytime.
Like all tools, however, this one also has some drawbacks. They offer low responsiveness in case of mobile operation and poor compatibility with some of the leading social media tools.
6. Sysomos Expion
Sysomos Expion is one of the best tools that can help a business to enhance monitoring and tracking on the leading social media platform. The interface of the Sysomos Expion is still not updated. However, the tool can get many new features once the update comes into being.
As a new social media marketing tool, Sysomos Expion has some drawbacks too. Generally, people with less experience are unable to understand it as it is challenging. However, the team or manufacturers conduct webinars that can help the users.
If you have just completed the trial period of Agorapulse and are looking for a new tool to try out, choose the HootSuite app. You can get a lot of features at the most favourable cost from the HootSuite tool. It can be best for publishing and extracting reports about the activities of your target audience on social media.
There are a lot of analytics models on the HootSuite app that can improve the quality of social media marketing as well as the outcomes. The marketing team of a company will not need much time to complete tasks like posting, scheduling, etc.
However, the HootSuite app is not aesthetically appealing. The interface is composed of dull colours, and it can be the main reason why most people might lose interest in working with it.
If you are looking for a social media marketing tool that is smoother than Agorapulse, the best choice for you will be the Falcon.io tool.
Data aggregation is one of the best things that the Falcon.io tool can provide users. As an expert, you can keep all profile related data in a single place. Moreover, the publishing feature can execute the job of organizing the post continuously. So, an organisation uses the Falcon.io tool for social media marketing.
The dashboard and the interface of the Falcon.io tool are also excellent for regular usage. Any business organisation using the Falcon.io tool can expect the marketing team to work with full dedication.
Falcon.io also excels in terms of customer interactions. So, if you are new to the business, you can expect to get all the guidance from the Falcon.io team whenever facing a problem.
As per the drawback, you can only get the packages of the Falcon.io app at high rates. However, you can take advantage of using it throughout the trial period of 14 days.
9. Zoho Special
The primary packages of Zoho Special can be the best alternative to the Agorapulse social network management tool. It provides all the necessary features but at cheaper monthly rates. You can visit the official website to know the rates.
Zoho Special proves to be excellent when it comes to features like scheduling, reporting, analytics presentation and alerting.
On the other side, the main downside of the Zoho Special tool is that it is not compatible with Twitter.
If you have newly started a business and taken the Agorapulse tool for primary usage, you can consider using these as the alternatives. However, there are several other tools in the market; all the brands mentioned above are genuine and can provide you with prominent conveniences.
So, what are you waiting for? Choose the right Agorapulse alternative and see your business developing prominence among the social media audience.